JOURI
Life story of the cooperative
In Tetouan, the Jawri Cooperative was born in 2017 with the ambition of transforming local aromatic and medicinal plants into high-quality essential oils, thus promoting the region's rich botanical heritage. Composed of eight women and two men, the cooperative underwent targeted training in marketing, management, and project administration. Thanks to active participation in local and regional markets and a growing presence on social media, "Jawri" has established itself as a recognized player in its market. The cooperative continues its efforts to develop its products, improve their packaging, and diversify its offerings to meet the expectations of an ever-wider audience.
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