ITTIHAD

Founded in 2016 in Ifrane on the initiative of a group of teachers sensitive to the socio‑economic situation of rural women and girls, the ITTIHAD cooperative is engaged in a process of sustainable structuring and empowerment. After a phase of experimentation and consolidation, its membership stabilized around eight committed members. By relying on progressive specialization of activities, better adaptation to territorial realities, and obtaining necessary health authorizations, the cooperative has enhanced the quality of its products and its market positioning. Participation in national and international fairs, along with work on packaging and marketing, has allowed ITTIHAD to consolidate its visibility. Today, the cooperative benefits from health certifications for eight products and “Terroir du Maroc” labels, and aspires to access export markets after strengthening its presence in the national market.

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